How Meridian Construction Doubled Organic Leads in Six Months
Client: Meridian Construction Group
+112%
Organic traffic increase
18 → 37
Domain authority growth
34
Placements secured
52
Average publisher DA
The Challenge
Meridian had strong word-of-mouth referrals but virtually no online presence beyond their own website. Their domain authority sat at 18, and they ranked on page three or lower for all target keywords. Larger competitors with established editorial footprints were dominating search results for high-value commercial construction queries.
Our Solution
We built a twelve-month placement strategy targeting trade publications, regional business outlets, and construction industry directories. Over the first six months we secured 34 brand mentions across publications with an average domain authority of 52. Each mention was editorially integrated into articles relevant to commercial construction, building regulations, and project management best practices.